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6 Reasons Why You Shouldn’t Ignore The Need For An Engaging Website As A Business Owner

Imagine you are planning to build a house for yourself. A nice cosy place. What would be your first step towards this endeavour? Will you start buying furniture without building the house in brick and mortar first? Or rather start buying paints when you haven’t laid a foundation?

Most certainly your first step would be to lay out a plan and then actually build a house from scratch. Paints and furnishings come into play a lot later.

Same is the case with digital marketing before you even venture into any form of digital marketing, it is imperative that a proper working website is in place. All of your marketing efforts should be in and around that website.

To give you a broader perspective, through this blog we will give you reasons why a website should be top your priority list when it comes to going ahead with an online marketing plan.

1. To make your business available online

People nowadays prefer to google search for a product or service they are interested in. So, if you don’t have a website, you are missing out on potential customers. According to estimates over 90% of people want to have a product they use to be present online. Missing on such a vast pool of buyers wouldn’t be a viable option for any business.

2. To establish the business as a valid brand

None of the customers is going to take you seriously if your website is absent. Customers would rather find you misleading or brush you off as a fake company for that matter. It is therefore of utmost importance that you establish yourself as a professional business.

3. To make it accessible to your customers

Business and customers don’t exist in parallel universes. In fact, one is dependent on the other. Your primary effort towards making a valid business should be put in maintaining a website where all your services at the sale. The customers should be able to choose/reject anything they want to.

4. To put digital marketing into practice

Should you even think about generating revenue or leads by running ads be it on social media or other advertising platforms, a well-established website is a must. SEO, the very base of digital marketing can only be worked out on a website. It not only helps you harness organic traffic but also increases your chance of ranking in the first pages of Google. This will in return attract potential customers.

5. To study the user behaviour

Let’s say you visit a store near your home very frequently. Every time you visit  the store, you can pick up your shopping exactly from where you left it last time. Not just that, the sales executives can read your mind and show you products that match what you had thought about yesterday night. Wouldn’t that be great? A website conducts this very function for the customer. As a business owner, customers and potential customers are equally important for you.

6. Helps you procure human resource for your business

Through adding a simple career tab and a working Email ID ,you can easily recruit workforce to your company without the help of any job portals.You can also save a pool of potential candidates in your database which can be used if the need arises.

Designing an engaging website can be a tedious task. But with proper assistance, it can be a cakewalk. For assistance regarding website design, leave a comment in the box below.

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