In the ever-changing digital landscape, it’s hard for content marketers to consistently come up with new content marketing campaigns. Since content marketing is all about using content to attract and retain visitors and eventually turn them into customers. Putting time and energy into a bad idea is a waste of your resources and has the potential to turn your audience off.
These content ideas will help you find new ways to get creative and create your own inspirational content to win leads and sales.
- Video Series: Video content is ruling the charts since 2016 and it’s only going to grow in 2019. Out of the many ways in which video content can be plugged in your marketing plan, video series is one of them. This gives you a chance to test a wide range of video types and topics, along with on-camera personalities, length, format and more. To get the most out of your videos, cross-publish and promote as much as possible.
- Photo Stories: As a marketer, you know the importance of stories, but do you know how to tell a story with few or no words at all? Our brains process pictures 60,000 times faster than text. When your brand shares a picture, your fans decide in a split second whether they want to see more or not. Facebook and Twitter have become more visual, showing photos and videos right in your feed. Savvy marketers are using other image-rich sites like Pinterest and apps such as Instagram, Vine and even Snapchat. These channels help tell stories that create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers.
- LinkedIn Pulse: LinkedIn Pulse is ideal for brands looking to build thought leadership via the CEO or another leader within the organization because you can’t post articles as a business. However, publishing them on LinkedIn Pulse provides your brand and content with a variety of benefits like a built-in audience, cross promotion & page boost, and increased traffic.
- Infographics: Infographics have emerged in the last 12 months as one of the most popular and shareable forms of social content. The internet and social web are a fire hose of information and Infographics are one of the appealing and efficient ways of sharing it. The most popular type include Statistics, Concepts, Business models, Cartoons.