As we embrace 2019, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing…
Category: Brand Identity
Looking at Gender Stereotyping in Advertising as Advertisers
The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here…
How Brands can make the most of festive season
With Navratri around the corner, the festive season in India has almost begun. It is that time of the year…
The Power of Traditional Marketing in the age of Digital
When you think of marketing, what is the first thing that comes to your mind? Is it a billboard you…
The Power of Jingles
You might find it relatable enough that whenever someone mentions Paytm, the sound “Paytm karo” echoes in my ears and…
Types Of People In An Advertising Agency
If you work in an advertising agency, you’re probably aware of the types of people every advertising agency guaranteed to…
3 Most Important Things Instagram taught us about marketing
Pictures & Videos are a vital part of any brand’s marketing A picture or a video is often…
Instagram as The New Emerging Platform for Marketers
It’s not a surprise how Instagram has grown from being a social networking site where users merely shared selfies, images,…
HERE’S HOW VIDEO CONTENT RULING SOCIAL MEDIA IN 2018
We’ve all heard the phrase ‘Content is king’ and in 2018 it won’t be wrong to say that ‘Video content…
ADVERTISING ON TELEVISION IS CHEAPER NOW- KNOW HOW!
All the advertisers out there know that television advertising pays off more adequately than any other medium of advertising. Heart…