2.Stand-out amid competitionWe all are fairly accustomed to a situation where we are unsure which product to choose from as…
Category: Brand Identity
4 Major Details You Should Take Care Of While Naming Your Brand
Shakespeare once wrote,” what’s in a name?” Well, a name might not hold much importance in a fictional world but…
DIGITAL TRENDS TO LOOK FORWARD IN 2019
As we embrace 2019, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing…
Looking at Gender Stereotyping in Advertising as Advertisers
The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here…
How Brands can make the most of festive season
With Navratri around the corner, the festive season in India has almost begun. It is that time of the year…
The Power of Traditional Marketing in the age of Digital
When you think of marketing, what is the first thing that comes to your mind? Is it a billboard you…
The Power of Jingles
You might find it relatable enough that whenever someone mentions Paytm, the sound “Paytm karo” echoes in my ears and…
Types Of People In An Advertising Agency
If you work in an advertising agency, you’re probably aware of the types of people every advertising agency guaranteed to…
3 Most Important Things Instagram taught us about marketing
Pictures & Videos are a vital part of any brand’s marketing A picture or a video is often…
Instagram as The New Emerging Platform for Marketers
It’s not a surprise how Instagram has grown from being a social networking site where users merely shared selfies, images,…