Digital Marketing - Adworth Media

February 14, 2025February 14, 2025 - Digital Marketing, PPC

The Impact of AI on PPC Advertising: What You Need to Know

AI is revolutionizing PPC advertising by making campaigns more efficient, data-driven, and cost-effective. While AI automates many aspects of PPC management, human creativity and strategic oversight remain essential. By leveraging AI-powered tools and best practices, businesses can stay ahead in the competitive digital advertising landscape. The future of PPC lies in the seamless integration of AI and human expertise, ensuring better performance, higher ROI, and continuous campaign improvements.

June 7, 2024June 7, 2024 - Digital Marketing

15 Advantages of PPC Advertising for Small Businesses

PPC advertising offers numerous advantages for small businesses, from immediate visibility and precise targeting to budget control and high ROI. By understanding and leveraging these benefits, you can effectively grow your business and achieve your marketing goals. With the right strategy and continuous optimization, PPC can be a powerful tool to drive traffic, increase sales, and build brand awareness.

April 27, 2023April 28, 2023 - Advertising Agency, Digital Marketing, Digital Trends, Social Media, Website Design

A Step-by-Step Guide to Building a Successful Digital Business in 2023!

Introduction Digital business refers to the use of digital technologies to conduct business operations and interactions with customers, suppliers, and…

April 12, 2023April 12, 2023 - TVC/Ad-Film Making, Advertising Agency, Digital Marketing, Video Marketing

What are TVC ads and What are the Benefits of TVC ads in 2023?

According to PwC’s latest report, India’s Media and Entertainment Industry is projected to reach Rs. 4,30,401 crore (US$ 53.99 billion) by 2026, with advertising revenue reaching Rs. 394 billion (US$ 5.42 billion) by 2024. Television is expected to be the largest contributor to the Indian media market, accounting for 40% in 2024, followed by print media (13%), digital advertising (12%), cinema (9%), and OTT and gaming industries (8%). By 2025, it is estimated that there will be 40-50 million connected smart televisions in the country, with 30% of content viewed on these screens being gaming, social media, short video, and content created specifically for this audience by television, print, and radio brands. In the second quarter of 2021, there was a 65% YoY increase in smart TV shipments from India due to OEMs expanding their smart TV portfolios. By 2025, 600-650 million Indians are expected to consume short-form videos, with active users spending 55-60 minutes per day.