With Republic Day, Valentine’s week and EOSS lying ahead in the calendar, newspapers, radio channels, television channels, and social media platforms, are full of messages like ‘never seen before discount’, ‘the big discount sale’, ‘enjoy maximum discount only with us’. You obviously know why?
It marks the beginning of lucrative sales, eye-catching campaigns, and events. All that you need is the right digital campaign which makes your brand’s presence felt on social media. And with social media, it looks like a war cry with brands competing to spend more and more.
So, if you want to make your presence felt this festive season via social media, here is the ultimate cheat sheet.
1- Set S.M.A.R.T. campaign goals.
Ask yourself- if your campaign smart?
- Specific
- Measurable
- Achievable
- Relevant
- Time-sensitive
Thinking in terms of creating a SMART campaign can take it a long way.
2- Create holiday-themed content
This is your chance to shine on social media and have some fun. Plan a set number of posts to celebrate the holiday, be it one day or a period of a few weeks. You can create some original graphics with the help of a designer or do it yourself with an online design suite. Once you come up with a design, you can optimize it for a number of networks.
3- Ensure that your content has both emotional and physical call to action
Content is the biggest asset – ensure the content designed for festive season appeals to both the right side and the left side of the consumer’s brain. The perfect mix of an emotional and physical call to action is what makes the content share-worthy.
4- Offer something extra to social media audiences
This works best, apparently. Add a seasonal gift with each purchase or create a bigger, more attractive offer for your social media followers. It’s worth dedicating some budget to paid social ads to avoid being overly promotional on your page profile and in the posts that your followers see.
5- Engage community
Participate in a charity event; support a charitable cause or your local community. This can be virtually anything – from raising money for charity or spreading awareness by blogging or posting on social media. You can also take the time to thank your partners and project collaborators or opt for ordering from local vendors. It’s always good to thank others for the good they do and reinforce the values your company stands for.
Some of the upcoming days to monetize your content and strategies:
- National Girl Child Day, 24th Jan
- Republic Day, 26th Jan
- National Cleanliness Day, 30th Jan
- Valentine’s Day, 14th Feb